# Insights on AI Search and the agentic web.

Expert research, product updates, and practical guides on helping marketing teams win in the age of AI search.

**How to Measure GEO Beyond Prompt Monitoring**  
Prompt monitoring is a useful start, but it only measures synthetic visibility. Here is the real GEO measurement stack: prompt monitoring, Cloudflare bot analytics, and GA4 referrals.  
*JM Jochen Madler Apr 18*

**Trustpilot's AI Search Earnings: The First Proof That AI Visibility Drives Revenue**  
Trustpilot's AI search click-throughs grew 1,490% YoY and the stock surged 25%. What the first AI search earnings report reveals about brand visibility.  
*JM Jochen Madler Mar 29*

**AI Content Is Good Enough - But Good Enough for What?**  
AI content can rank in Google. But can it earn citations in AI search? Analysis of 25M+ citations reveals what actually gets cited - and it's not production quality.  
*JM Jochen Madler Mar 19*

**How to Detect AI Agents Like OpenClaw Visiting Your Website**  
AI agents like OpenClaw send Accept: text/markdown - a header no browser uses. Learn how to detect agent traffic on Vercel, Cloudflare, Nginx, and more.  
*JM Jochen Madler Mar 8*

**Query Fan-Out: What AI Search Actually Does With Your Query**  
AI search rewrites every query into 5-20 sub-queries before searching. Learn how query fan-out works and why 68% of AI-cited pages aren't in the top 10.  
*JM Jochen Madler Mar 3*

**How to Run a GEO Audit on Your Website**  
A 6-step framework to audit your AI search visibility across ChatGPT, Gemini, and more. Covers content structure, schema markup, and competitor benchmarking.  
*JM Jochen Madler Feb 28*