Insights on AI Search and the agentic web.

Expert research, product updates, and practical guides on helping marketing teams win in the age of AI search.

How to Measure GEO Beyond Prompt Monitoring
Prompt monitoring is a useful start, but it only measures synthetic visibility. Here is the real GEO measurement stack: prompt monitoring, Cloudflare bot analytics, and GA4 referrals.
JM Jochen Madler Apr 18

Trustpilot's AI Search Earnings: The First Proof That AI Visibility Drives Revenue
Trustpilot's AI search click-throughs grew 1,490% YoY and the stock surged 25%. What the first AI search earnings report reveals about brand visibility.
JM Jochen Madler Mar 29

AI Content Is Good Enough - But Good Enough for What?
AI content can rank in Google. But can it earn citations in AI search? Analysis of 25M+ citations reveals what actually gets cited - and it's not production quality.
JM Jochen Madler Mar 19

How to Detect AI Agents Like OpenClaw Visiting Your Website
AI agents like OpenClaw send Accept: text/markdown - a header no browser uses. Learn how to detect agent traffic on Vercel, Cloudflare, Nginx, and more.
JM Jochen Madler Mar 8

Query Fan-Out: What AI Search Actually Does With Your Query
AI search rewrites every query into 5-20 sub-queries before searching. Learn how query fan-out works and why 68% of AI-cited pages aren't in the top 10.
JM Jochen Madler Mar 3

How to Run a GEO Audit on Your Website
A 6-step framework to audit your AI search visibility across ChatGPT, Gemini, and more. Covers content structure, schema markup, and competitor benchmarking.
JM Jochen Madler Feb 28